Here's our #FSBrewInternational interview with Andy Ann, CEO of YAS MicroInsurance based in #HongKong. Fascinating conversation and a must-watch for all #insurers aspiring to target or innovate to attract #genz and #millennials as their audiences. We spoke extensively on many aspects of a customer lifecycle and innovation including: 🔬Extensive customer research to understand the psyche of the # millennials and #genz that YAS MicroInsurance is targetting- Andy shared some insights that were fasc...
