Feb. 15, 2023
30: FS Brew speaks to Mohamed Seghir - CEO of Hayah, UAE's Digital Insurer. Driving Cultural Transformation in Insurance
In our latest episode, we spoke with Mohamed Seghir, CEO of HAYAH Insurance, UAE's recently branded insurance company that specializes in life, medical, and savings.
It was a delightful chat as we dug deeper into how Mohamed Seghir went about rebranding and redesigning the organization which was previously AXAGreen Crescent, before AXA Gulf's exit from the region.
We spoke about HAYAH's ideal customer and the behaviors which drive their digital strategy, trends that are shaping the life & health insurance market, how AI shapes their product strategies, and how a cool & young organization cannot be run by one cool person or a single 'cool' department. 😁😎