37: Building a Digital Insurance Company in the Kingdom of Saudi Arabia- Preeti Mundhra, CEO of Tree

Here's the podcast drop of our interview with Preeti Mundhra, CEO of Tree 🌳, a digital insurance company based in KSA. 
Deep dive into the burgeoning Saudi Arabian market, its young consumers, and the impact on the insurance industry. 
We spoke with Preeti at length on many aspects, including: 
💡 the customer insights that went into creating Tree 🌳and how Millennials and Gen Zs are driving the strategy for the company- affordability and flexibility as their top requirements! 
🎯how continuously testing new #technologies is critical to keeping up with the 'instant' generation; focus on bringing new ideas into the market yet keeping it simple and engaging for the young #saudis! 
⚓ how is it to be owned by one of the biggest insurance brands in #saudiarabia, Tawuniya, and remain agile and 'fiercely independent 
🚀 her views on the #banking versus #insurance maturity levels 
🧑🏻‍🤝‍🧑🏼their sweet spot when it comes to customer segment- the huge middle-class segment that seeks 'value' and Tree 🌳is decoding these 'value maximizers' 
🥈 expanding on her top 2 priorities- building a relevant and young team and building an 'invisible' tech stack 
⛳ her leadership style and bringing in 'transferable' knowledge from banking, where she spent most of her career in 
😎 a fun rapid fire that includes the prominent Deepak Chopra MD (official)🧘🏽‍♀️
And much more! 
#insurance #insuranceinnovation #insuranceinsights #leadership
#banking #ksa

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