Deep Dive into Protego insurtech with Koy Lee: Leadership, Strategies, and Brand building
Exploring Insurance Innovation with Koy Nien Lee, CEO of Protego Insurance | FS Brew PodcastWelcome to another episode of FS Brew, the region's first podcast dedicated to insurance and Insurtech in the UAE and the Middle East. In this episode, hosts Vidya and Renjit Philip sit down with Koy Nien Lee, the CEO of Protego Insurance, backed by RAK Bank. Koy shares his captivating journey from engineering in Singapore to leading Protego Insurance in the UAE, highlighting his goals to revolutionize the insurance industry through technology and customer-centric approaches. From leveraging AI for personalized customer experiences to discussing the unique challenges and opportunities in the Middle Eastern market, this episode is packed with insights for anyone interested in the future of insurance. Additionally, Koy delves into the importance of a strong leadership approach, the role of branding and influencers, and how embedded insurance can change consumer behavior. Tune in to hear thoughts on telematics, open APIs, and what’s next for Protego Insurance. Don’t miss the Rapid Fire Segment where Koy shares his personal interests and leadership philosophies. Stay tuned!00:00 Introduction to FS Brew Podcast00:22 Guest Introduction: Koy Nien Lee of Protego Insurance00:44 Koy's Journey into Insurance04:39 Protego Insurance and RAK Bank Partnership06:14 Operating Model and Strategic Drivers07:46 Affinity Marketing in the Middle East14:03 Leveraging Technology in Insurance26:20 Future Trends and Innovations31:04 Rapid Fire Segment36:56 Conclusion and Final ThoughtsRenjit Philip:Newsletter: https://www.onemorethinginai.comSocials:Twitter / X: @renjitphilipLinkedIn: https://www.linkedin.com/in/renjit-philipVidya Veerapandian:https://www.linkedin.com/in/vidya-veerapandian/I’ve got a favour to ask! If you enjoy this conversation, please double check that you’ve liked the video and subscribed to the channel! That's a small way you can help us carry on doing this, really appreciate you!