Today’s customers are younger, more educated, and digitally savvy — and they expect more.
In this episode, Mohamed Seghir, CEO of Hayah, discusses how the shift toward a customer base made up of urban professionals is transforming expectations and reshaping how financial services must adapt.
From product design to communication, understanding this new customer mindset is key to staying relevant in a rapidly evolving market.
📽️ Watch the full episode to explore how changing customer behaviour is influencing the future of the industry.
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