Here's our #FSBrewInternational interview with Andy Ann, CEO of YAS MicroInsurance based in #HongKong. Fascinating conversation and a must-watch for all #insurers aspiring to target or innovate to attract #genz and #millennials as their audiences.
We spoke extensively on many aspects of a customer lifecycle and innovation including:
🔬Extensive customer research to understand the psyche of the #millennialsand #genz that YAS MicroInsurance is targetting- Andy shared some insights that were fascinating and hilarious! 😂
🏃🏻♀️Moving away from insuring people and their belongings to time and event-based insurance- a clear shift from a 'limiting' factor of population to a 'limitless' possibility of events
🔮Insuring digital assets, starting with NFTs! 🖼️
🚴🏻♂️Building an ecosystem around each product proposition- hard work that pays off!
🌍Their global plans, including coming into the UAE market!
🤹♂️Their amazing progress in the embedded insurance space- including their tie-up with a local transportation company
Renjit Philip:
Newsletter: https://www.onemorethinginai.com (https://www.onemorethinginai.com/)
Socials:
Twitter / X: @renjitphilip
LinkedIn:
https://www.linkedin.com/in/renjit-philip
Vidya Veerapandian:
https://www.linkedin.com/in/vidya-veerapandian/
---
Send in a voice message: https://podcasters.spotify.com/pod/show/fsbrew/message
